The makeup line, which goes by the name BLACKFRODOLLS COSMETICS, is part of BLACKFRODOLLS ltd, a company that aims to promote African businesses and defends equality and diversity in Africa.
The 27 year old entrepreneur, owner of Blackfrodolls and its sister company Nobalur, surprised her fans by being the first Guinean to create a makeup line in Guinea-Bissau.
The products are Vegan, they are not tested on animals, they are not toxic, they are waterproof and long lasting and the packaging is fully recyclable.
Pucurutcha believes that there is a shortage of cosmetics for black skin worldwide, but mainly in the African continent, so the initial focus of the project is going to be around African countries.
The first collection, K E N D O, pays homage to Stellas country of birth, the West African nation of Guinea-Bissau.
K E N D O is an expression used in Mandinga(African Dialect) which means; something good that has value, something positive.
It is also the traditional name given to the enterpreuneurs first born, Omar Bodhi Quijera Daro.
The businesswoman pretends to pay tribute to all African countries and she recognises that darker skin tones struggle to find the right type of foundation. To solve this issue in order to emphasise the importance of inclusion and to defend equality and diversity, she takes great care to provide a variety of 18 different tones.
All products are verified by health professionally and aimed at the African market, all collections are available to purchase in bulk and some online.
The first collection is already in stock and available to purchase online. It is already being dristibuted in Guinea-Bissau, by BISSAU COSMÉTICOS and in some African countries.
What inspired you to start the brand?
In 2016, I went through an embarrassing situation when a girl that didn’t like me decided to post something with the intent to damage my image on social media. It was something along the lines that I should ‘start using foundation that matches my skin tone’.
Being only 23 years old at the time, I was really embarrassed but acted like I didn’t care. However, over a certain period of time, I realised that in actuality it was hard to find foundation that would match my skin tone.
About a year had passed since that whole situation and when I created the BLACKFRODOLLS project in 2017, my younger brother Francisco, suggested the creation of a cosmetics brand.
At the time I had just got started with the whole concept and was scared, due to experience, of potentially creating something harmful to people’s skin.
It was then that 3 years later in 2020 amidst the pandemic that I decided to study and research more on the subject. When I felt more secure in myself I decided to invest in the cosmetics area.
Where can we find your products?
However , we’re only supplying in Bulk, large quantities to African companies, and some in Europe, they can still purchase online by email, DM or WhatsApp.
The products are available at BISSAU COSMÉTICOS in Guinea-Bissau. As a way of fighting unemployment in Guinea-Bissau, Blackfrodolls started its first recruitment process for the SALES & MARKETING team.
Written by: Luísa Fernandes
Translated by: Francisco Quijera